Top Ideas to Engage Your Audience with Instagram Highlights in 2024

After a day, Instagram Stories vanish. However, you may permanently add your Stories to your Instagram account by using Instagram Highlights. In essence, you’re losing out on a chance to increase interaction with your Stories by not utilising Instagram Highlights, despite the effort you put into them. That’s why it is important to know the top ideas to engage your audience with Instagram highlights in 2024.

These highlights are an important tool for drawing in and interacting with viewers because they are shown at the top of your profile. Additionally, Instagram Stories are more well-liked than ever. Every year, the number of mobile videos consumed doubles, with over 70% of Instagram users watching stories daily. Hence, this implies that you ought to start creating Instagram Stories if you haven’t previously.

We’ll look at some original Instagram highlight ideas in this post to help you get the most out of this feature in 2024. Now let’s get started!   

What are the Instagram Highlights?

A collection of images, videos, and posts that you have previously shared to your Instagram Story are called Instagram Story Highlights, or just Instagram Highlights. These carefully chosen sets are sometimes called “albums,” and they typically include a variety of subject areas. Instagram Highlights remain on your profile indefinitely, unlike Instagram Stories, which disappear after 24 hours. You may add or remove items from them at any time. So, these albums are shown above your normal feed and just beneath the bio portion of your profile. 

Top Instagram highlights ideas for customer engagement

• Promote the events

Instagram Highlights are essential if events are the centre of your business. Capture live events using the Stories function, then save the video as a new Instagram Highlight. Your fans could experience a little FOMO when they get to have a peek at what you do. So, instagram Highlights may be used to advertise events even if you don’t hold live ones! This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

If your company conducts seminars, training sessions, or events, it makes sense to have an Instagram Story Highlight only for promoting those events. Hence, the enjoyable, inventive method of raising brand recognition and revealing more of your business’s individuality. 

• Distribute interactive surveys

Surveys are entertaining! When you ask your audience to vote, they get to express their opinions, which makes them especially happy. Additionally, you may use polls to gather free client input as you research potential new product lines or marketing approaches. After gathering all of these polls, create a highlight. So, your audience will be able to see if your company is interested in what they have to say since they can see how individuals feel about certain subjects. This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

• Behind the scene

Make a highlight just for behind-the-scenes footage to give your viewers a peek inside your company. Adding authenticity and transparency to your brand means displaying the steps involved in making your items or rendering your services. It also improves the relationship you have with your followers and aids in the development of trust. This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

• How-to manuals and tutorials

By producing tutorials and how-to tips such as Instagram Highlights, you may instruct your audience. Provide detailed instructions, advice, and pointers about your goods and services. This is one of the top ideas to engage your audience with Instagram highlights in 2024.  By doing this, you establish yourself as an authority in your industry and provide value for your followers. With the help of this Instagram Story Highlight, you can also provide a more thorough explanation of how your good or service works and provide potential buyers a behind-the-scenes peek at what to anticipate when they (ideally) decide to buy it. 

• Encourage sales

Do you want people to know about a big sale you’re having? Make a record specifically for your sales. After viewing examples of previous sales, audience members will understand that they may benefit greatly from your company. You may increase your income by promoting your continuing deals and capturing their passion for a good offer. This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

• Create excitement about upcoming products

You must begin creating excitement for a new product or service in advance of its official introduction. Share a countdown, early prototype glimpses, and your development progress with the world via Instagram Highlights. Another option is to emphasise how you’re reimagining and enhancing outdated goods and procedures. 

• Highlight additional accounts

On Instagram, do you want to promote a stronger feeling of community? It’s not just about advertising oneself. You might offer some more accounts that you believe are worthwhile to follow on Instagram Stories instead. This is a strategy that many different bloggers have employed to encourage one another.  To make other accounts aware of what you’ve shared, just take pictures of their accounts and tag them on your Instagram Story. This is one of the top ideas to engage your audience with Instagram highlights in 2024.  Alternatively, you could just reshare one of their most recent Instagram stories on your own. Never assume that the accounts you tag will reciprocate! 

Emphasise the client endorsements you have

We all understand how important it is to share client reviews, so make sure to tell your followers about your company’s reviews as well! One of the best ways to share the experiences of your satisfied customers is to create a highlight on your Instagram account where you may repost images or client testimonials of their use of your brand, product, or service. Customer endorsements are a great way to highlight the advantages that your goods or services have provided for customers. This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

• Launch a series

As of right now, you’ve read a tonne of advice on how to market your goods and services, publicise events and showcase previous ones, and let people know about current specials and discounts. By making a highlight just for sharing humorous, relevant material, you may further engage your audience on Instagram Stories and gain more exposure. This is one of the top ideas to engage your audience with Instagram highlights in 2024.  This need not be connected to your specific business or sector; it might have anything to do with your company’s goal or offerings. Here, consistency is crucial. For the rest of your campaign, share those lines frequently, or create a narrative for each new blog post or video you publish. Customers keep returning because of your consistency!

• Discuss your team.

Think about showcasing the individuals who created your business! Put together an Instagram highlight with workplace views and staff bios. individuals relate to individuals, thus showcasing your team’s camaraderie might encourage a sense of camaraderie among your audience. Furthermore, showcasing your staff and the collaborative nature of your business may influence prospective employees’ decisions to join your team. Links to your career page or job ads should be included in this Highlight. This is one of the top ideas to engage your audience with Instagram highlights in 2024. 

Highlights are useful for using your greatest narrative material to showcase special discounts and product launches on your Instagram page. To get the most out of the material associated with your brand, use the following concepts to design highlights that align with your company’s marketing objectives. There is the potential to boost audience connection, create engagement, generate sales, and demonstrate a return on investment. It is only for usage. 

If you are looking for any assistance then you can consider our Social media marketing service. For more follow us on Instagram.