Best 25 Marketing Automation Tools to Use in 2024
Marketing automation is revolutionary for businesses looking to maximise their marketing strategy and spur development. To remain competitive in the fast-paced business environment of today, companies need to stay ahead of the curve. So, we have discussed the best 25 marketing automation tools to use in 2024.
Given that marketing automation technologies assist the optimisation of marketing workflows and increase overall efficiency, their incorporation into modern business strategy has become crucial. With the right tools, businesses can optimise their results, automate time-consuming processes, and tailor their campaigns.
In this post, we’ve compiled a list of the best 25 marketing automation systems to help businesses advance their marketing. Before moving on to our best picks, let’s make sure we know exactly what marketing automation software, also known as marketing automation tools, actually is.
What are these marketing automation tools?
The use of technology to automate different marketing tasks, such as social media marketing, email marketing, advertising campaigns, monitoring, and more, is known as marketing automation.Software for marketing automation is a technology that helps companies automate their marketing processes in order to boost revenue, draw in new clients, and enhance marketing efficacy.
Due to their high price, large enterprises are the primary users of all-in-one software, which provides a full-service package. Others provide automation for certain tasks including lead scoring, drip sequences, email actions, social media posting, SMS, and sales lead rotation. By using marketing job automation solutions, you can increase the productivity of your company and free up more time for important initiatives. For example, marketing automation may collect useful information to increase conversion rates and personalise efforts.
A comprehensive collection of marketing automation tools
Generally speaking, businesses that truly require an all-in-one marketing automation platform have already identified a few effective marketing channels, regardless of the specific channels that they are. Thus, it implies:- You’ve had success with more than one or two channels.
- You’ve already made financial investments to expand your marketing business.
- Your group must either expand the channels that are already effective or explore new opportunities.
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Omnisender
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Pardot
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Moosend
One of the greatest all-in-one tools for marketing automation is Moosend, which has capabilities to help you increase lead creation and automate tasks. How? As one of the greatest all-in-one marketing tools available, the service has an extensive workflow builder, pre-made email newsletter templates, landing pages, and forms. The platform gives you the resources you need to grow your list and target your audience more effectively by segmenting your audience, fostering your audience through email marketing campaigns, and monitoring key performance indicators to gauge your progress. Moreover, the platform’s customisation features enable you to automatically distribute material that is customised to each subscriber’s unique requirements.
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Marketo engage
Additionally, the tool uses AI optimisation to produce experiences that are customised for every consumer with its sophisticated content personalisation features. With the use of clever methods, you may scale your lead scoring models with the help of this marketing automation software. It gives you access to a customer data environment where engagement history and integrated profiles are used to segment your target audience. This is one of the best tools out of best 25 marketing automation tools to use in 2024. You may interact with your consumers on their preferred channel by using Marketo’s cross-channel interaction function, which is useful if you’re interested in creating an omnichannel or multichannel marketing strategy.
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Active champaign
Additionally, the automation builder offered by ActiveCampaign is user-friendly, enabling you to develop and automate follow-up email messages with various circumstances. The app has possibilities for tracking sporting events as well. In this manner, you may oversee online events and improve your webinar marketing without having to get hands-on involved in every detail.
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Brevo
The segmentation and personalisation capabilities offered by the marketing automation software are another noteworthy aspect. With the tool, you may, for instance, display your audience material that is tailored to them depending on predetermined parameters like gender or degree of interaction. Brevo is an automation service that is relatively simple to use overall, although it is lacking in terms of integration.
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Keap
Keap, the software for marketing automation that was once known as Infusionsoft, positions itself as an enterprise and small company solution. Additionally well-known for enabling the creation of successful marketing campaigns is the tool’s combination of automation and CRM.
To be more precise, Keap has merged marketing and sales to provide you with a comprehensive solution that can optimise your business processes. This is one of the best tools out of best 25 marketing automation tools to use in 2024. Although it works well for small organisations, larger companies could find it less suitable. Moreover, you may design automation processes that will streamline your operations using the automation builder’s great flexibility. Although Keap has a somewhat high learning curve, it is often a decent solution for SMEs.
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Breadcrumbs
With the use of factors like decay rate, scoring interval, frequency, and recency, this advanced tool also allows you to construct dynamic scores that show when demand is there. In addition, you receive a user-friendly interface (UI) that doesn’t require any technical knowledge, and you may use account and contact data to combine them into a single score assessment. This is one of the best tools out of best 25 marketing automation tools to use in 2024. All things considered, Breadcrumbs is a platform that streamlines the challenging and complex lead scoring process for everyone.
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Act-On
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Buffer
Teams may operate more productively and generate more meaningful engagement and outcomes on social media using the software’s range of products for publishing, interaction, analytics, and team collaboration. This is one of the best tools out of best 25 marketing automation tools to use in 2024. All in all, Buffer is a fantastic tool designed with small businesses in mind, giving them the ability to develop their brands and encourage real participation on social media networks.
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SimilarWeb
Even if SimilarWeb is not perfect, you can still use it to identify the main players and their sizes as well as the traffic sources used by competitors. This is one of the best tools out of best 25 marketing automation tools to use in 2024. More specific information is also available, including the most well-liked referral sources in your sector, audience data, device distribution, traffic share on social media, and much more!
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Hootsuite
In order to maximise audience engagement, the application also enables content to be automatically scheduled to appear at optimal intervals. Additionally, you receive comprehensive data to better target your subscribers and comprehend their demands. This is one of the best tools out of best 25 marketing automation tools to use in 2024.
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Social pilot
Furthermore, the platform’s capacity to track crucial indicators for social media campaign effectiveness is what really makes it stand out. These analytics include tracking competitors, influencers, and audience growth as well as content engagement. All things considered, SocialPilot is an excellent and reasonably priced solution that may expedite the growth of any business and streamline social media marketing activities.
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Statusbrew
Via establishing connections with YouTube, GMB, Playstore, Instagram, LinkedIn, Facebook, and Twitter. An interactive, personalised dashboard with a shareable live link for simple teamwork will provide you with insightful information. You can quickly weed out irrelevant comments from social media marketing campaigns that don’t improve your brand’s return on investment.
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Eloqua
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Yoast
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SaveMyLeads
Without the need for programmers, you can integrate Facebook with a number of email marketing firms with the SaveMyLeads service. With the help of this straightforward interface and no-code solution, you can quickly set up the transfer of fresh leads from Facebook to different platforms. Users of SaveMyLeads have access to a large selection of pre-made customisation templates for various platforms. Utilising SaveMyLeads is quite simple. It does not require any specialised knowledge or abilities. Processes at work may be rapidly automated by anyone to boost productivity.
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Intercom
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Optimizely
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Lefty
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Klaviyo
You may develop hyper-personalized communications for use across several channels, including email, SMS, and push notifications, with precise and trustworthy consumer data. You may target clients using its sophisticated segmentation features according to their location, behaviour, anticipated lifetime value, profile details, and other factors.
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Slack
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Asana
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Chatra
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Leadpages
One of the greatest digital marketing tools for marketers and business owners looking to generate leads is Leadpages. Make captivating landing pages and websites from scratch that inspire visitors to act. With material that is optimised for conversions, you may generate quality leads and provide quick file delivery to your target audience by giving them digital freebies. Use Leadpages to create sales pages with a high conversion rate and an integrated checkout process to market your goods and services. You may conduct as many split tests as necessary to amplify your results, and you can follow your performance in real-time.
How to choose the best automation tools in 2024?
Not every organisation can benefit from every marketing automation solution. There is a wide variety of software available on the market, and selecting the best option requires knowing your company’s demands. It is not advised to immediately transition to complete automation. Some businesses overinvest in a complete solution when social media automation suffices. Select the automated marketing software that best suits your use case after determining which aspects of your company require extra assistance.-
Think About Your Business Needs and Budget
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Check the usability of various software programmes
You should think about how easy it is to use the tool’s UI and whether it is generally straightforward to navigate when choosing the best software for your company. It will be your daily tool, after all, and if your business expands, you might want other team members to have access to it as well. The fact that your software vendor offers tutorials, a robust knowledge base, and quick response customer service can also be advantageous.
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Consider the reporting choices you’ll need to gauge your progress.
Smaller companies could get by with simple analytics and reporting tools. Personalised dashboards and other complex tracking tools can be required by larger businesses, though. You now understand how to select the best marketing tool for your company. Let’s examine marketing automation tools in more detail. See the following chapter for specific tool benefits and drawbacks.
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FAQ
Frequently Asked Questions
B2C marketing automation comes with a host of benefits, such as improved customer interaction, higher conversion rates, automated time savings, more personalisation, better targeting and segmentation, and data-driven decision making.
Improved client interaction, higher conversion rates, time savings through automation, improved personalisation, better targeting and segmentation, and data-driven decision-making are just a few advantages of B2C marketing automation.
No, companies of all sizes can use marketing automation solutions. Scalable solutions are provided by several tools to fulfil the requirements of small, medium, and big businesses.
Lead scoring is a method of assigning values to leads based on their behavior, engagement, and demographics. It helps prioritize leads for sales teams.
Consider your specific needs, budget, scalability, integration capabilities, and user-friendliness when selecting a marketing automation tool.
A/B testing involves comparing two versions of a webpage, email, or other marketing asset to determine which performs better. Marketing automation tools often support A/B testing to optimize campaigns.