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Our Process
Discovery Phase
We initiated our journey by analysing AR Education Group’s challenges. Also, examine every website asset available after conducting a preliminary study of the client’s industry and competitors.
We crafted a solution-oriented approach, aligning every website redesign aspect with the institution’s unique needs. Through this journey, AR Education Group was able to overcome obstacles and advance its brand while increasing user engagement.
Key Project Stages
Key Project Stages
Identification of the main problem where we will develop a solution around it.
The Challenge
Once the problem has been identified, we draw out the challenge that we will address during the project.
Research
We have contacted professionals in the sector to come up with unique ideas.
Insights hunting
Professionals have provided us with a unique insight that will give us the key to solving the problem
Benchmarking
We analyse our competitors and study their decisions.
Persona
In our research we define the target audience to whom we communicate the solution.
Userflows
We elaborate the flows to identify the screens that our team has to develop.
Hi-Fi Wireframes
We conducted a second version validating our results and created a more realistic version.
Prototype
We conducted a second version validating our results and created a more realistic version.
Product Testing
We have tested the product with real users and verified our results.
Product Evaluation
We evaluate the product and identify whether it works and assess possible improvements.
Product Conclusions
We end with final conclusions and evolve the problem in the next steps.
Turbocharging User Experience
Improve the visibility with top-notched SEO strategies
Apart from the website redesign, the AR education group’s other issue was with visibility. So, we implemented strategic SEO optimisation that showcase a remarkable ascent in search engine rankings. To demonstrate their increased visibility within the industry, we also employed SEMrush reports.
Turbocharging User Experience
Optimised Load Times for an Enhanced User Experience
Understanding how crucial load times are to user satisfaction, we used cutting-edge optimisation methods to improve the AR Education Group’s digital platform. Gtmetrix statistics clearly showed a notable improvement in loading times, demonstrating our dedication to providing a quick and responsive online experience.
Integrated Chat Plugin for Lead Generation
We empowered AR Education Group with a prebuilt chat plugin seamlessly integrated into the website. This proactive approach to communication encouraged direct interaction of parents and students, which boosted leads and conversions.
1Year Free Maintenance
We offer AR Education Group a year of hassle-free maintenance as part of our website design and development service. Our continuous assistance makes sure the website keeps working at its best, freeing AR Education Group to concentrate on its main business.
Our Process
Security Measure
The website redesign of AR Education Group prioritised user privacy and the protection of sensitive data by integrated strong security measures. By employed secure login procedures, encrypted connections (HTTPS), and frequent security audits, we strengthened the platform’s defence against possible attacks.
Tech Stacks Used
PHP
MySQL
HTML5
Wordpress
Conclusion
DigitilizeWeb enhanced A.R. Education Group’s online presence with a thorough approach to career counseling website design, brand identity improvement, and digital infrastructure optimisation. The outcomes showed notable improvement in user engagement, brand perception, and conversion rates. In addition to enabling A.R. Education Group to better engage with its audience, the cooperation strengthened its reputation as a leading educational organisation in the UK.
